Reed Slatkin and
Earthlink:Earthlink Networks was founded
by former coffee shop owner (Cafe' Mocha) Sky Daytonin 1994.
Kevin O'Donnell, and Reed Slatkin- all Scientologists. Kevin
had introduced Sky to Reed and Reed and Kevin each contributed
$50,000 initial seed money with 7 subsequent rounds of funding..
The three of them became each approximate 1/3 owners.. The
company was the brainchild of Sky Dayton who pioneered the
concept of an easier way for non-technical people to set
up internet accounts. At the time it was not clear the internet
would be as successful as it is and the feeling was it may
be more for high tech people. It originally grew out of
the governmental Arpanet which is 20 years old this month
and was used by the military and many universities initially.
Earthlink pioneered the concept, now ubiquitous, of the
CD which self installed, called the appropriate number and
set the account up. Many who were very frustrated with the
lengthy waits on technical support lines while they had
to manually change config.sys, and setup files in DOS where
relieved by what was a simple concept, but a large advance
in usability, salability and marketability. Earthlink used
this to leverage itself into a larger regional player among
the over 4000 ISPs (Internet Service Providers) nationally.
In the early days Robert London an investment
banker and venture capitalist with Cruttenden Roth in Santa
Barbara was instrumental in the financing and survival of
Earthlink in this nacient industry.
One of the crucial business decisions made
by Slatkin was to guarantee over 2 million dollars in equipment
leases. Sky negotiated a deal with UUNET to use their backbone
and give the company a nationwide footprint(link).
At the time this was a high risk, highly leveraged business
decision that ultimately would be critical to differentiate
Earthlink from the many regional and local ISP's that were
ultimately doomed to failure or a bare existence.
A proposed IPO in 1995 with UBS and Piper
as the lead underwriter failed for as a Earthlink competator
sold as a low price and made the Earthlink valuation look
out of line. As Reed commented to one investor "At
least we got a prospectus"- i.e. the booklet given
to prospective investors listing all pertinent available
information. Since the beginning Reed served on the board,
the compensation committee and audit committee. He was widely
viewed as sophisticated Wall Street and investment banking
liaison. He took many phone calls per day from executives
Sky Dayton, Gary Beatty, Kevin O’Donnell and other
board members and devoted a great deal of time to the venture
as it was to be his most profitable.
Subsequently, thru high level contacts
legendary investor George Soros apparently introduced Ken
Langone to Earthlink and he agreed to underwrite the company
and the company went public January 20th 1997, backed by
the LangoneInvamed Investment Banking firm at a price of
11 dollars. At some point Reed Slatkin was relieved of his
guarantee on the equipment leases. He had received over
200,000 warrants as compensation for the personal loan guarantee-
link.
Sec documents are confusing and list alternatively Reed
Slatkin personally and Reed Slatkin and Associates as the
owners of the stock.
With a nationwide footprint the board was
beefed up. With George Soros, a beefed up board and a nationwide
footprint, Earthlink became a juicy target for Sprint (ticker
FON NYSE) who was looking for a way to leverage their telecommunications
empire with the exploding internet. The internet usage in
the 98 and 99 time frame was growing at 20-40% per month.
They initially did a financing in early 1998 in which Sprint
purchased 1,250,000 shares from the company at a price of
45 dollars. Sprint did second financing on about Jan 17th
1999 at 73.50. At that time Reeds 2.3 million shares and
options listed in the prospectus for the secondary were
worth 169 million dollars. Reed sold 200k shares on the
secondary. Earthlink was trading 5 to 10 million shares
per week.
During 1999 as the buzz about the internet
rose to a fever pitch, the stock traded in the 40- to 60
dollar range before falling to 15 dollars in the multi-year
internet retrenchment. As Earthlink was a major investment
in the fund, its collapse undoubtedly precipitated the ultimate
financial debacle that forced bankruptcy.
In addition to Earthlink Reed made several
other highly successful internet venture investments. Notable
among them was Arcel/Vixcel.